Situation
A rapidly growing financial services firm was releasing several new products and services each year to a large base of clients. As the number and complexity of product releases continued to rise, the firm realized it needed to design a standard and structured approach for bringing products and services to market. They turned to Kissinger Group to develop a practical product launch playbook that would codify their go-to-market approach in a comprehensive and repeatable way
Approach
Kissinger selected a pair of product management experts who brought a set of best practices to build upon. The work started with a current state assessment of organization and process. From there the team designed a custom Go-to-Market Playbook that included a set of tools and templates including:
- High-level Stage Gate Process
- Stakeholder Mapping Tool
- RACI Templates and Approval Guidelines
- Critical Path and Dependencies Launch Readiness Checklist
- Communication Process Template
- Success Metrics
Results
With a framework that addresses both internal launch elements (needs definition, operational readiness, etc.) and customer–facing needs such as messaging, training and materials, the company has now embraced a comprehensive and standardized process for successful product launches.
3-5
new
product launches
annually
8,000
impacted
stakeholders
ONE
standardized
framework
ONE
product launch
playbook
