Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies – by Denise Lee Yohn
In this book, Denise writes about the fusion of your external brand identity and your internal work culture and, specifically, about the development of an interdependent and reinforceable relationship between the two, so that how the brand is perceived on the outside aligns with how it acts on the inside – and vice versa. Makes total sense! Read this book, and you’ll learn how to build a healthy and sustainable culture combined with a great brand – and then reap the benefits of this fusion.