F500 Post-Merger Marketing Turbocharged Through Organizational Design

“In the wake of a multi-billion merger integration, Kissinger Group delivered an expert with critical insight who tackled difficult topics, created new accountabilities and operationalized our teams. We saw tremendous value and advanced in ways we couldn’t have done on our own.”

— Rena Bradham, Vice President of Global Marketing and Strategy, Becton Dickson

Created a Go-to-market Playbook for New Products at a Major Financial Services Firm

Situation A rapidly growing financial services firm was releasing several new products and services each year to a large base of clients. As the number and complexity of product releases continued to rise, the firm realized it needed to design a standard and structured approach for bringing products and services to market. They turned to […]